As the campaign season in the Philippines finally reaches it last leg, Dirty tricks, smear campaigns and black propaganda is being employed by the party of Manuel Villar. Probably out of desperation, the Villar camp has resorted to spurious documents, lies and name-calling to try to to put a dent on the support his rival Sen. Noynoy Aquino is getting. Villar’s dramatic campaign ads had failed to increase his popularity. Instead of improving his ratings, the truth about his claims have even decreased his numbers.
His campaign ads tried to solicit sympathy, but after his claims were debunked, surveys show that he continues to lose support. Some quarters have even asked for truth in advertising. He has no one to blame but himself. He was the one who fed the information to his advertising team. All his critics had to do was to research the truth. I’m glad that the Filipino voters are now more discerning. Campaign promises and catchy advertisements do not easily convince them.
Gone were the days when people rely heavily on what the candidates claim in their ads. People now try to find out for themselves the truth behind these claims. Villar’s team still do not realize that peddling lies will do them no good. Simply harping on poverty and corruption does not make a candidate win. Regardless of what stories Villar try to tell, credibility and integrity is what the voters look for. Villar has spent billions to make him look good. But the truth has many ways to expose itself. Too bad for Mr. Villar, what the electorate is looking for is truth in advertising. That is one thing that he failed to see. The Filipino is not as dumb as he thinks they are.
I guess that’s what happens when one thinks that money can buy everything. Sad to say for him, that is not the case when a people wants change.
Tags: Phil. Elections '10
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